Excel spreadsheet as a tool for social narrative analysis

Qualitative research is an open field where different researchers from several disciplines deal with social meanings and with the issue of understanding. During the last two decades, the use of computers and software has extended to become a relevant part of our daily landscape and also a basic device of social research, even in relation to a qualitative approach. There are many applications of qualitative research software specially designed by a diversity of firms and institutions producing different levels of sophisticated tools that can be used in the social research process. This paper presents a protocol for using an Excel spreadsheet as a tool for analyzing social discourses. We will show how to work with the documents produced in the empirical data collection and the criteria to structure the components of the application and its main representations. Finally, we offer a methodology for developing a personalized application in order to orient social design as a powerful and reflexive tool that contribute to a social thinking immersed in continuous improvement.