This study examined the effects of a 14-week cognitive-behavioral teaching program on the motivation, preparation, and putting performance of novice golfers. A cognitive-behavioral program was adapted from Boutcher and Rotella (1987) and was compared with a physical skills training group and a control group. The Sport Motivation Scale (Pelletier, Fortier, Vallerand, Tuson, Briere, & Blais, 1995) was used to measure intrinsic versus introjected forms of self-regulation. Preputt routines and actual putting performance were measured by observer ratings. Participants completed all dependent measures prior to training and at 3 additional times spaced over 4-week intervals. The results showed that participants in the cognitive-behavioral program displayed enhanced intrinsic motivation, more consistent use of preputt routines, and improved putting performance relative to participants in the other 2 groups. Cognitive-behavioral participants also showed a significantly reduced use of introjection, which reflects a harsh, self-evaluative form of self-regulation similar to ego involvement. The results support the conclusion drawn by Whelan, Myers, Berman, Bryant, and Mellon (1988) that cognitive-behavioral approaches are effective for performance enhancement; they also suggest that such approaches can produce positive motivational effects.