Specific of Sales Volumes Forecasting for Dairy Products in Russia

被引:0
|
作者
Arkhipova, Marina [1 ]
Arkhipov, Kirill [2 ]
机构
[1] Natl Res Univ Higher Sch Econ, Fac Econ, Dept Stat & Data Anal, Moscow, Russia
[2] Plekhanov Russian Econ Univ, Dept Math Stat & econometr, Moscow, Russia
关键词
forecasting; new products; supply chain collaboration; cooperation and partnership; panel data;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The article is focused on forecasting of dairy products sales. We estimate the probability of buying in innovative product by a consumer on the base of the model including a set of various factors-determinants. The proposed methodology has been tested using real data on dairy products sales in Danone Russia, the largest producer of dairy products in the CIS area. The quality of the model exceeds the quality of existed models used by the company.
引用
收藏
页码:57 / 66
页数:10
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