A study on College Students' Consumption Behavior in the Background of Mobile Internet

People are striding into the mobile Internet era, and smart phone has become the main communication tool for college students. At the same time, it is one of the most dependent, convenient and fashionable way of life. As a result, campus college students are becoming the main force and leader of mobile Internet consumption. Based on the author's learning and practical experience, this paper firstly analyzed the current situation of college students' information consumption behavior in the background of mobile Internet, and then evaluated the impact of consumer behavior; finally, the problem of how to improve the network information consumption behavior of college students was put forward.