Evolutionary Game Research on the Core Business and Consumer Behavior in Green Supply Chain Under IOT Environment

As the worsening global ecological environment, the effective implementation of green supply chain based on IOT is an inevitable trend of future development. Through combing and analyzing the domestic and foreign situations of green supply chain management under IOT, we found that the current research about the relation between consumer behaviors and core business in green supply chain is insufficient. In view of this, this paper systematically analyzes the intrinsic link between these two sides, and builds the relation model between core business and consumers. Furthermore, this paper constructs an evolutionary game model based on the evolutionary game theory, and derives an evolutionary stable strategy by solving replicated dynamics equation. At last, with the analysis of the results, we put forward some countermeasures and suggestions and provide a useful reference for the effective implementation of green supply chain under IOT.