Quantitative Analysis on Invisible Demand of Insurance Products

被引：0

作者：

Wang, Wei ^{[1
]}

Xu, Yijun

Zhang, Aiting ^{[1
]}

Chen, Yushuang ^{[1
]}

机构：

[1] Harbin Univ Commerce, Sch Econ, Harbin, Heilongjiang, Peoples R China

来源：

2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 4 | 2010年

关键词：

invisible demand; insurance products; regression analysis; correlation analysis;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

On the background of studying invisible demand deeply, we draw on the different research areas of invisible demand from the relevant researches of domestic and foreign scholars. In this paper we analyze the comparative difference between insurance products and tangible products from the three perspectives, flexibility and ambiguity and synchronization, highlighting the invisible of insurance products. We then do the correlation analysis and the regression analysis between insurance products and income and consumption. We find that people often tends to keep the consumption of insurance products with income rising, owing to revenue reaching a certain level and avoiding to the desire risk stronger. Finally, new insurance products based on invisible demand will be produced to meet people's demand continuously.

引用

页码：478 / 481

页数：4