The pace of MNEs' sequential entries: Cumulative entry experience and the dynamic process

被引:86
作者
Gao, Gerald Yong [1 ]
Pan, Yigang [2 ]
机构
[1] Univ Missouri, Dept Mkt, St Louis, MO 63121 USA
[2] York Univ, Schulich Sch Business, Toronto, ON M3J 2R7, Canada
关键词
pace of sequential entries; learning cumulative; entry experience mode switch; FOREIGN DIRECT-INVESTMENT; JAPANESE ELECTRONICS FIRMS; SOUTH-KOREAN FIRMS; INTERNATIONAL EXPANSION; BUSINESS GROUPS; PERFORMANCE; LOCATION; CHOICE; MODE; EXPLOITATION;
D O I
10.1057/jibs.2010.15
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study examines the pace with which multinational enterprises undertake sequential entries in a foreign market We focus on learning effects from cumulative entry experience of different modes within a host market Moreover, we investigate the dynamic process of entry mode switch, and how cumulative entry experience reduces the expansion constraint Using a dataset of sequential entries by US firms in China during 1979-2002, we find that the impact of cumulative entry experience on the pace of sequential entries varies across different modes Further, firms with more cumulative entry experience can cope with the constraint of entry mode switch Journal of International Business Studies (2010) 41, 1572-1580 doi 10 1057/jibs 2010 15
引用
收藏
页码:1572 / 1580
页数:9
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