Most Often Motivated by Social Media: The Who, the What, and the How Much-Experience from Poland

被引:2
作者
Krol, Karol [1 ]
Zdonek, Dariusz [2 ]
机构
[1] Agr Univ Krakow, Fac Environm Engn & Land Surveying, Dept Land Management & Landscape Architecture, Digital Cultural Heritage Lab, Balicka 253c, PL-30198 Krakow, Poland
[2] Silesian Univ Technol Gliwice, Dept Econ & Informat, Fac Org & Management, Akad 2A, PL-44100 Gliwice, Poland
关键词
motivation; personality; predispositions; character; activity; impact; SELF-ESTEEM; NETWORK SITES; PERSONALITY; FACEBOOK; PREDICTORS; BRANDS; PARTICIPATION; EXTROVERSION; NEUROTICISM; CONSUMERS;
D O I
10.3390/su132011193
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Content published in social media (SM) can be motivating. It can induce action, stimulate demand, and shape opinions. On the other hand, it can demotivate, cause helplessness, or overwhelm with information. Still, the impact of SM is not always the same. The paper aims to analyse the relations between sex, personality, and the way social media is used and motivation to take specific actions. The conclusions are founded on a survey (n = 462). The data were analysed with statistical methods. The study revealed that the use of SM has a significant impact on the motivation to act. Browsing through descriptions and photographs of various achievements posted by others in SM increased the intrinsic motivation of the respondents. Positive comments and emojis had a similar effect. Moreover, women and extraverts noted a significantly greater impact of SM on their intrinsic motivation concerning health and beauty effort, travel, hobby, and public expression of opinions than men and introverts. The results can be useful to recruiters. Extravert women that are open to cooperation, thorough, and well-organised are more likely to be active in SM.</p>
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页数:20
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