A Study on E-Government Applications Model Construction Based on Government Customer Relationship Management

被引：1

作者：

Hu, Xinli ^{[1
]}

Ma, Lianjie ^{[1
]}

机构：

[1] Huazhong Univ Sci & Technol, Sch Publ Adm, Wuhan, Peoples R China

来源：

ADVANCED MECHANICAL ENGINEERING, PTS 1 AND 2 | 2010年 / 26-28卷

关键词：

Customer Relationship Management; Government Customer Relationship Management; E-Government;

D O I：

10.4028/www.scientific.net/AMM.26-28.55

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This paper tries to find the ways to improve the service quality which government supply for business and public and improve service satisfaction. In order to find the methods, the paper firstly introduce the conception of Government Customer Relationship Management, then analysis the relationship of Customer Relationship Management and Government Customer Relationship Management, build e-government application model of Government Customer Relationship Management, propose the ways of e-government application of Government Customer Relationship Management, through establish the service concept of "citizen-centered", innovation and integration of communication and service channels, we can improve the relations of customer and government, improve the public satisfaction.

引用

页码：55 / 59

页数：5