Does email boost turnout?

被引：67

作者：

Nickerson, David W. ^{[1
]}

机构：

[1] Univ Notre Dame, Notre Dame, IN 46556 USA

来源：

QUARTERLY JOURNAL OF POLITICAL SCIENCE | 2007年 / 2卷 / 04期

关键词：

D O I：

10.1561/100.00007032

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

Political campaigns are just now learning how to put the Internet to best use. Low transaction costs and huge economies of scale tempt campaigns to move traditional activities online, but the effectiveness of virtual campaigns is unknown. This paper conducts 13 field experiments on 232,716 subjects to test whether email campaigns are effective for voter registration and mobilization. Both registration and turnout were unaffected, suggesting that email, while inexpensive, is not cost-effective.

引用

页码：369 / 379

页数：11

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