Formation of the Regional Marketing Strategy for the Modern Transformation of Public Administration

被引：0

作者：

Kudrina, Olha ^{[1
]}

Husarina, Nataliia ^{[2
]}

Satyvaldieva, Baktygul ^{[3
]}

Kopanchuk, Volodymyr ^{[4
]}

Kopanchuk, Olena ^{[5
]}

Maievskyi, Yurii ^{[5
]}

机构：

[1] Sumy State Makarenko Pedag Univ, Business Econ & Adm Dept, Sumy, Ukraine

[2] Odessa Natl Polytech Univ, Publ Management & Adm Dept, Odesa, Ukraine

[3] Kyrgyz Natl Univ, MBA Programs Dept, Bishkek, Kyrgyzstan

[4] Leonid Yuzkov Khmelnytskyi Univ Management & Law, Criminal Law & Procedure Dept, Khmelnytskyi, Ukraine

[5] Natl Univ Civil Protect Ukraine, Educ Ctr, Kharkiv, Ukraine

来源：

ESTUDIOS DE ECONOMIA APLICADA | 2021年 / 39卷 / 06期

关键词：

Marketing; Public administration; Strategy; Transformation;

D O I：

10.25115/eea.v39i6.5304

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article examines the essence and tasks of regional marketing in the modern transformation of public administration. The main groups of regional marketing strategies are characterized: image marketing, attractiveness marketing, population marketing, infrastructure marketing; there is high competition. The importance of forming the region's marketing strategy in the context of international globalization and hyper circulation of the digital and information environment is noted. An algorithm for assessing the competitiveness of a region is presented, and a process model of the mechanism for implementing a regional marketing strategy is considered.

引用

页数：13

共 16 条

[1] The Italian Electronic Public Administration Market Place: Small Firm Participation and Satisfaction
Adinolfi, R.
Adinolfi, P.
Marra, M.
[J]. INFORMATION TECHNOLOGY AND INNOVATION TRENDS IN ORGANIZATIONS, 2011, : 55 - 62
[2] Assessing the Competitiveness in Regional Marketing
Anokhin, Egor, V
Anokhin, Vladimir A.
[J]. EKONOMIKA REGIONA-ECONOMY OF REGION, 2021, 17 (01): : 130 - 144
[3] Baklanova O., 2020, IKONOMICHESKI IZSLED, V29, P68
[4] Bashynska I. O., 2016, ACTUAL PROBL ECON, V12, P360
[5] Dynamics of Regional Development in Regional and Municipal Economy
Beran, Vaclav
Teichmann, Marek
Kuda, Frantisek
Zdarilova, Renata
[J]. SUSTAINABILITY, 2020, 12 (21) : 1 - 18
[6] Bolgova E., 2021, REGIONAL EC THEORY P, V3, P521
[7] Dulambaeva R, 2016, EC SOC DEVELOP, P653
[8] Frolova L., 2021, Business: Theory and Practice, V22, P1, DOI [10.3846/btp.2021.13273, DOI 10.3846/BTP.2021.13273]
[9] Iermakova OA, 2012, ACTUAL PROBL ECON, P174
[10] Khalili E., 2016, INT J HUMANIT CULT S, V3, P586

← 1 2 →