ETHICS CODES OF PUBLIC RELATIONS FIRMS IN THE UNITED STATES AND SOUTH KOREA

被引：9

作者：

Ki, Eyun-Jung ^{[1
]}

Kim, Soo-Yeon ^{[2
]}

机构：

[1] Univ Alabama, Dept Advertising & Publ Relat, Coll Commun & Informat Sci, Tuscaloosa, AL 35487 USA

[2] Univ Florida, Coll Journalism & Commun, Gainesville, FL 32611 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2010年 / 87卷 / 02期

关键词：

CORPORATE CODES; STANDARDS;

D O I：

10.1177/107769901008700209

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study was designed to determine universal ethical values by examining ethics codes of public relations firms in the United States and South Korea. The contents of 1,969 ethical statements (1,891 United States and 78 Korea) were reviewed. "Respect to clients" and "expertise" were the most frequently mentioned values, and "honesty" and "openness" were the ethical values least frequently mentioned in statements in both countries. Statements showed similar patterns in both countries, though they were more often aimed at promoting the agencies' services to attract future clients, rather than presenting legitimate ethical values.

引用

页码：363 / 377

页数：15

共 39 条

[1]

[Anonymous], INT COMM ASS NEW YOR

[2]

ASUNCIONLANDE NC, 1978, ETHICAL PERSPECTIVES, P4

[3] BUSINESS ETHICS - A CROSS-CULTURAL-COMPARISON OF MANAGERS ATTITUDES [J].