The Relationship between Service Experience Equity and Guests' Behavioral Intention at Eco-Resorts: A study using PLS-SEM

被引：2

作者：

Hashim, Nurhazirah ^{[1
]}

Haque, Ahasanul ^{[2
]}

机构：

[1] Univ Teknol MARA, Fac Business & Management, Shah Alam, Malaysia

[2] Int Islamic Univ Malaysia, Kuliyyah Econ & Management Sci, Kuala Lumpur, Malaysia

来源：

ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2017年 / 2卷 / 06期

关键词：

Service Experience Equity; Behavior Intention; Eco-resort; Eco-tourism;

D O I：

10.21834/e-bpj.v2i6.929

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Guest experience studies and the consequences towards behavioral intention play a significant role in the success of resort industry. Hence, this study attempts to investigate the relationship between service experience equity and behavioral intention at eco-resorts. This study also aims to discover the new experience and phenomenon of ecotourism particularly in eco-resort setting in Malaysia. The result of the hypotheses is tested using partial least square of structural equation modeling (PLS-SEM) and several conclusions were achieved. Noticeably, the service experience equity perceived by eco-resorts' guests showed significant influence their behavioral intention in staying at eco-resorts.

引用

页码：177 / 182

页数：6

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