GLOBALIZATION AND BETTER LIVE INDEX LEVEL IN V4 COUNTRIES

The changes and challenges in the society that we associate with globalization are directly connected with the development processes of technologies through which people today have greater accessibility to education, to information and fast spreading information leads to faster transfer knowledge, innovation and faster experiencing our lives. This also leads to the customer that is more informed and is more sophisticated in selection of the specific product. The customer in the global world requires information about the product, design, the distribution ways, and system of selling the product, customization, and overall marketing used. Accessibility information leads also to the customer preferences changes. OECD published information on the better life index level in several countries including V4 countries. The contribution deals with the similarities as well as differences between V4 countries. Better standard of living leads probably to better creativity, into the decreasing of the criminality, to obtain better jobs, better control over the corruption, less negative externalities, and overall economy growth. In order to create this environment and fulfilments, the healthy ecosystem and properly connected knowledge should be created.