The Analysis of New Product Development Chain and New Product Development Strategies

被引：0

作者：

Li Min ^{[1
]}

Han Liguo ^{[2
]}

机构：

[1] South China Univ Technol, Sch Econ & Commerce, Guangzhou 510006, Guangdong, Peoples R China

[2] PG Logist Grp Co LTD, Guangzhou 510630, Guangdong, Peoples R China

来源：

PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON REGIONAL MANAGEMENT SCIENCE AND ENGINEERING | 2010年

关键词：

New Product Development Chain; New Product Development Strategies; Resource intergation;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

When a enterprise develops its new products, it requires strategies to guide From the perspective of resource integration, the paper attempts to advance the conception of new product development chain by analyzing the activities of new product development process Furthermore, the paper redefines the conception of new product development strategies and brings forward a strategies selection framework for new product development

引用

页码：706 / +

页数：2