Critical Success Factors of New Product Development: Evidence from Select Cases

被引:4
|
作者
Dwivedi, Rajeev [1 ]
Karim, Fatma Jaffar [2 ]
Staresinic, Berislava [3 ]
机构
[1] Eastern Washington Univ, Coll Business, Business Syst & Analyt, Cheney, WA 99004 USA
[2] Salmas Collect Bout, Dubai, U Arab Emirates
[3] Privredna Banka Dd, Zagreb, Croatia
来源
BUSINESS SYSTEMS RESEARCH JOURNAL | 2021年 / 12卷 / 01期
关键词
new product development; critical success factors; business success and qualitative study;
D O I
10.2478/bsrj-2021-0003
中图分类号
F [经济];
学科分类号
02 ;
摘要
Background: The unique, yet complex, new product development (NPD) process represents one of firms' most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms. Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai. Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor. Conclusions: Each CSF's role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.
引用
收藏
页码:34 / 44
页数:11
相关论文
共 50 条