STUDY ON CONSUMER CONFIDENCE IN THE FOOD PRODUCTS LABELLING SYSTEM

The research revealed that when consumers read this information, they are most interested in the list of ingredients, substances causing allergies or intolerance, the date of minimum durability or use-by date and the net quantity on the food. In addition to the descriptive analysis that revealed how these factors influence consumer confidence in the information read on labels, the results of the study showed gender differences in the importance of reading label information. The frequency of reading label information is influenced by people who engage in daily physical activity. Regarding the frequency of reading label information, the chi(2) test revealed significant differences between food poisoners and healthy people. The results of this study may be useful to companies and institutions dealing with food safety. They, through specially designed programmes (as exist in other countries for the uninformed, in our case discussing men, the elderly and those with no formal education), can improve the frequency of reading and confidence in label information.