The Role of Consumer Perceptions in Destination and Country Branding

被引：0
作者：
Mak, Simon K. M. [1 ]
机构：
[1] City Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China
来源：
CRITICAL ISSUES IN GLOBAL BUSINESS: LESSONS FROM THE PAST, CONTEMPORARY CONCERNS AND FUTURE TRENDS | 2010年 / 19卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper examines two perspectives for branding a country. The first perspective is to confine the relationship between destination branding and country branding. The second perspective is to model the factors influencing a tourist's consumer behaviors, thus constituting one or more alternate, subsidiary country brand(s) to apply in country branding.
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页码：250 / 257
页数：8
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