Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale

被引：187
作者：
Hung, Kam [1 ]
Petrick, James F. [2 ]
机构：
[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R China
[2] Texas A&M Univ, Dept Recreat Pk & Tourism Sci, College Stn, TX 77843 USA
来源：
TOURISM MANAGEMENT | 2011年 / 32卷 / 02期
关键词：
Cruising motivation; Cruising intention; Measurement scale development; Cruise tourism; VISITORS; SATISFACTION; PASSENGERS; VARIABLES; QUALITY; MOTIVES; MODEL;
D O I：
10.1016/j.tourman.2010.03.008
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found to be both reliable and valid. The role of cruising motivation on intention to cruise was tested with an online panel survey and it was found that cruising motivation has a positive influence on cruising intention. Based on the study results, some marketing implications were provided to the cruise industry. (C) 2010 Elsevier Ltd. All rights reserved.
引用
收藏
页码：386 / 393
页数：8
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