E-Commerce in Agri-Food Sector: A Systematic Literature Review Based on Service-Dominant Logic

被引:10
|
作者
Zhang, Mengzhen [1 ]
Berghall, Sami [1 ]
机构
[1] Univ Helsinki, Dept Forest Sci, Helsinki 00014, Finland
来源
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH | 2021年 / 16卷 / 07期
关键词
agricultural e-commerce (AE); customer relationship management; value co-creation; service-dominant logic (S-D logic); literature review; FRESH AGRICULTURAL PRODUCTS; WEBSITE QUALITY; BUSINESS ENVIRONMENT; ELECTRONIC COMMERCE; EMPIRICAL-ANALYSIS; VALUE CREATION; CO-CREATION; ADOPTION; IMPACT; SMES;
D O I
10.3390/jtaer16070182
中图分类号
F [经济];
学科分类号
02 ;
摘要
Agricultural e-commerce (AE) has attracted substantial attention within various research disciplines for several years. In this paper, we present a literature review of the recent state of AE research published from 2000 through to 2021 in 83 journals. Based on Service-Dominant Logic (S-D logic) and Qualitative Comparative Analysis (QCA), we identify six research themes, and a theoretical continuum is applied to reveal how research themes and scholarly approaches fit into the S-D logic framework. A general increasing trend in the number of articles confirms the escalating interest in AE research; however, different themes perform unevenly with S-D logic. Even though research themes such as Consumer Willingness are getting closer to S-D logic premises, and ideologies that are increasingly approaching S-D logic have been applied to analyzing AE topics, unfortunately, there remains a paucity of papers that wield S-D logic in the AE field. Our research focuses on an innovative emerging AE field and, simultaneously, provides an approach of integrating S-D logic into analyzing academic papers in the AE domain. This research may shed some light on future possibilities that S-D logic could support the co-creation of value between consumers and agribusiness managers, and other broader disciplines such as management and marketing.
引用
收藏
页码:3356 / 3374
页数:19
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