Entrepreneurship as a Harmonized mix From Management, Engineering and Design

Management principals of lean startup (Rice, 2011) and customer development (Blank, 2013) evoke new wave of further exploration what competences (Morris, 2013; Laptev, 2014) entrepreneurs should posses to create innovation based startups. Lean startup and customer development concepts of management are relatively new and start to dominate. This tendency requires revision of competencies being developed at entrepreneurship educational programs. The entrepreneurial education programs and courses evolve on the basis of three schools: schools of management, schools of engineering, and schools of design with some interaction among each other. The authors are related to ten years of development of the masters' degree entrepreneurial management program from a management school prospective at Lomonosov Moscow State University. In our research we explore what set of competencies must be developed to let the program participants with managerial background work in the frames of lean startup and customer development concepts. The research approach was based on theoretical research, survey study, and empirical tests. The research results demonstrate and prove that programs in entrepreneurial management must provide graduates with extensive competences in engineering and design. The research results could be of great value for those who would like to improve entrepreneurial education programs especially with the focus on product innovation.