Rethinking on Brand Strategy of Chinese Sports Clothing

被引：0
|
作者：
Li Qiuyan [1 ]
机构：
[1] Wuhan Text Univ, Dept Phys Educ, Wuhan 430073, Hubei Province, Peoples R China
来源：
INTERNATIONAL SYMPOSIUM 2014 - COMMON DEVELOPMENT OF SPORTS AND MODERN SOCIETY | 2014年
关键词：
Sport clothes; Brand strategy; Current situation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the continuous improvement of people's living standards, independent sports clothing brand in China has experienced a rapid development accompanied by economic prosperity. A variety of brands with a strong impact have been created in the sports industry, bringing about unlimited business opportunities and development of sports undertakings in China. This paper compares domestic and foreign sports apparel brands, tries to find problems that exist in Chinese sports clothing brand and explores effective branding strategies with a view to provide references for the strategic decisions of Chinese sports clothing brand.
引用
收藏
页码：39 / 42
页数：4
相关论文
共 50 条
  • [31] Brand globalization developing strategy based on business capability
    Qiu, Xiaodong
    Ding, Huiping
    PROCEEDINGS OF THE 2008 INTERNATIONAL CONFERENCE ON E-RISK MANAGEMENT (ICERM 2008), 2008, : 282 - 287
  • [32] Organizational development through brand strategy The origin in practice
    Dirksen, Ralf-Gero C.
    GIO-GRUPPE-INTERAKTION-ORGANISATION-ZEITSCHRIFT FUER ANGEWANDTE ORGANISATIONSPSYCHOLOGIE, 2021, 52 (03): : 525 - 536
  • [33] The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
    Hunt, Shelby D.
    JOURNAL OF BUSINESS RESEARCH, 2019, 95 : 408 - 416
  • [34] Research on Brand Communication Strategy Based on Consumer's Cognition
    Qiu Xiaodong
    Liu Chang
    PROCEEDINGS OF INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT (MID2014), 2014, : 339 - 344
  • [35] Brand activism as a marketing strategy: an integrative framework and research agenda
    Pimentel, Pedro Chapaval
    Bassi-Suter, Mariana
    Didonet, Simone Regina
    JOURNAL OF BRAND MANAGEMENT, 2024, 31 (02) : 212 - 234
  • [36] DIGITALIZATION PERSPECTIVES OF SUCCESSFUL BRAND STRATEGY - RADIO SWH CASE
    Salkovska, Jelena
    Batraga, Anda
    Rukers, Ilgvars
    Emkena, Kristine
    NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2017: DIGITAL ECONOMY, 2017, : 553 - 563
  • [37] Brand activism as a marketing strategy: an integrative framework and research agenda
    Pedro Chapaval Pimentel
    Mariana Bassi-Suter
    Simone Regina Didonet
    Journal of Brand Management, 2024, 31 : 212 - 234
  • [38] The Study of Enterprise Supply Chain Optimization Based on Brand Strategy
    Wang Bao-li
    Tian Hong-yuan
    Chen Xin-lan
    2010 INTERNATIONAL COLLOQUIUM ON COMPUTING, COMMUNICATION, CONTROL, AND MANAGEMENT (CCCM2010), VOL II, 2010, : 635 - 637
  • [39] The Study of Enterprise Supply Chain Optimization Based on Brand Strategy
    Wang Bao-li
    Tian Hong-yuan
    Chen Xin-lan
    AFFECTIVE COMPUTING AND INTELLIGENT INTERACTION, 2012, 137 : 677 - 681
  • [40] Brand Architecture Strategy of Knitwears: An Exploratory Study of the Ludhiana Cluster
    Sharma, Sanjeev
    NMIMS MANAGEMENT REVIEW, 2015, 27 : 78 - 84
12345