Web quality as a determining factor in the online retailing of organic products in Spain

被引：0

作者：

Mozas-Moral, Adoracion ^{[1
]}

Bernal-Jurado, Enrique ^{[1
]}

Fernandez-Ucles, Domingo ^{[1
]}

Jesus Medina-Viruel, Miguel ^{[1
]}

机构：

[1] Univ Jaen, Jaen, Spain

来源：

NEW MEDIT | 2016年 / 15卷 / 02期

关键词：

electronic commerce; organic foods; retail distribution chains; virtual organisation; INFORMATION; SATISFACTION;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

The purpose of this study was to examine the online offering of organic products by the main food retail chains operating in Spain and compare it with that of a prominent virtual organisation which specialises in organic food. The quality of the websites of these organizations was also contrasted. The results confirm that a quality website for the distribution of organic products reduces the factors that inhibit organic product consumption and that the major retail distribution chains operating in Spain do not currently offer a range that would be sufficient to satisfy all the requirements of an organic product consumer.

引用

页码：28 / 36

页数：9

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