Business boosting through sentiment analysis using Artificial Intelligence approach

被引:21
作者
Ahmed, Alim Al Ayub [1 ]
Agarwal, Sugandha [2 ]
Kurniawan, IMade Gede Ariestova [3 ]
Anantadjaya, Samuel P. D. [4 ]
Krishnan, Chitra [5 ]
机构
[1] Jiujiang Univ, Sch Accounting, 551 Qianjin Donglu, Jiujiang, Jiangxi, Peoples R China
[2] European Int Coll, Dept Business Studies, Abu Dhabi, U Arab Emirates
[3] Univ Teknol Yogyakarta, Fac Econ, Management, Yogyakarta, Indonesia
[4] Int Univ Liaison Indonesia, Serpong, Tangerang, Indonesia
[5] Amity Univ, Amity Int Business Sch, Noida, India
关键词
Machine learning; Deep learning; Financial sector; Energy sector; Natural language processing; Retail industry; Business application;
D O I
10.1007/s13198-021-01594-x
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
In the recent years, Artificial Intelligence has conquered every field whether it is health sector, financial sector, satellite system, farming sector and many more. Artificial Intelligence has enhanced the performance of all these sectors. In this paper, the focus will be on business performance and the AI methods will be applied in the form of machine learning and deep learning. This paper will present how Artificial Intelligence has enhance the business through the sentiment analysis. The work has also discussed the sentiment analysis approach for the business applications. The paper has covered all the aspects with respect to artificial intelligence in the business domain with its advantages for enhancing the performance of the business. The work has also described the natural language processing for performing the sentiment analysis through which business performance can be boosted.
引用
收藏
页码:699 / 709
页数:11
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