Populist discourses in the Hungarian public sphere From right to left (and Beyond)?

Extending Laclau's (2005) claim to the importance of `'populism' for a democratic politics, I argue that the 'we', when issued from a left-wing position around 'empty signifiers', must be informed by an inclusionary logic. In my critical study of the Hungarian Government's right-wing populist discourses, I show that their billboard campaign in 2016 against the European Union's migrant quota articulates the ` we are not like them' exclusionary distinction of ` against and over'. Through Judith Butler's category of vulnerability and Mary Matsuda's relative distinction between immediate and indirect targets of exclusion, I explore the inclusionary logic of the campaign by the Two-Tailed Dog Party. I demonstrate that a non-identitarian collective subject "from below" in their alternative left-wing populism is made possible by the power of irony that may sidestep the mobilising force of fear that should legitimise the Government's agenda.