The role of friends' appearance and behavior on evaluations of individuals on facebook: Are we known by the company we keep?

被引：383
作者：
Walther, Joseph B. [1 ,2 ]
Van der Heide, Brandon [2 ]
Kim, Sang-Yeon [2 ]
Westerman, David [3 ]
Tong, Stephanie Tom [2 ]
机构：
[1] Michigan State Univ, Dept Telecommun Informat Studies & Media, E Lansing, MI 48824 USA
[2] Michigan State Univ, Dept Commun, E Lansing, MI 48824 USA
[3] W Virginia Univ, Dept Commun Studies, Morgantown, WV 26506 USA
来源：
HUMAN COMMUNICATION RESEARCH | 2008年 / 34卷 / 01期
关键词：
D O I：
10.1111/j.1468-2958.2007.00312.x
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This research explores how cues deposited by social partners onto one's online networking profile affect observers' impressions of the profile owner. An experiment tested the relationships between both (a) what one's associates say about a person on a social network site via "wall postings," where friends leave public messages, and (b) the physical attractiveness of one's associates reflected in the photos that accompany their wall postings on the attractiveness and credibility observers attribute to the target profile owner. Results indicated that profile owners' friends' attractiveness affected their own in an assimilative pattern. Favorable or unfavorable statements about the targets interacted with target gender: Negatively valenced messages about certain moral behaviors increased male profile owners' perceived physical attractiveness, although they caused females to be viewed as less attractive.
引用
收藏
页码：28 / U60
页数：27
相关论文
共 51 条
  • [1] [Anonymous], COMMUNITIES CYBERSPA
  • [2] [Anonymous], 2003, PERSUASIVE TECHNOLOG
  • [3] [Anonymous], 2007, J COMPUTER MEDIATED
  • [4] BALAKRISHNA K, 2006, YALE DAILY NEWS 0221
  • [5] Berger CR., 1975, Human Communication Research, V1, P99, DOI DOI 10.1111/J.1468-2958.1975.TB00258.X
  • [6] BERLO DK, 1970, PUBLIC OPIN QUART, V33, P563
  • [7] boyd D., 2006, FIRST MONDAY, V11
  • [8] Brunswik Egon., 1956, Perception and the Representative Design of Psychological Experiments
  • [9] BUGEJA MJ, 2006, CHRONICLE HIGHE 0123
  • [10] Burgoon J. K., 1978, UNSPOKEN DIALOGUE IN
123456