Protection and Preservation of Campania Cultural Heritage engaging local communities via the use of Open Data

The paper describes the engaging strategies implemented in the city of Nocera Inferiore, in the Campania Region. The initiatives involved three communities of the local territory: a community of citizens, a community of local associations' members and a community of students. In this study, we take into consideration the engagement of the local citizenship, which has been reached in particular with the Open Data Challenge experience. The citizens contributed to the creation of public value, in collaboration with the local Public Administration, by discussing topics in the context of the local Cultural Heritage. They generated information both from pre-existing and co-created open datasets, using the SPOD platform. These experiences represent a bottom-up approach that directly involves the citizenship in a series of crowdsourcing activities in the field of the Cultural Heritage, collecting data and disseminating the gained knowledge to the whole community.