Environmental aspects of corporate strategy

被引：0
作者：
Furdova, Lucia [1 ]
Sprochova, Lenka [1 ]
机构：
[1] Univ Econ Bratislava, Dept Int Trade, Fac Commerce, Bratislava, Slovakia
来源：
CENTRAL AND EASTERN EUROPE IN THE CHANGING BUSINESS ENVIRONMENT | 2015年
关键词：
strategy; ecology; sustainability; environment;
D O I：
暂无
中图分类号：
K9 [地理];
学科分类号：
0705 ;
摘要：
Paper is concentrated on specifying the environmental dimension of the companies' strategies. Its aim is to highlight the importance of environmental thinking of companies operating in the markets o f Central and Eastern Europe. Research will be held through historical analysis of corporate strategies implemented in the last period. Through primary research will be evaluated the demand side of the importance of environmental and ecological thinking of the companies. Sustainable strategies concept is also part of the European Union objectives defined in the strategy Europe 2020.
引用
收藏
页码：60 / 70
页数：11
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