Discussion of the User Experience Evaluation of E-commerce Websites Based on Fuzzy Mathematics

被引：0

作者：

Xue, Wan-xin ^{[1
]}

Pei, Yi-lei

机构：

[1] Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China

来源：

2015 3RD INTERNATIONAL CONFERENCE ON ADVANCES IN SOCIAL SCIENCE, HUMANITIES, AND MANAGEMENT, ASSHM 2015 | 2015年

关键词：

Fuzzy mathematics; E-commerce websites; User experience;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

User experience is an important factor for e-commerce websites' success. Based on the analysis of the existing literature, this paper proposes five dimensions of user experience of e-commerce websites: brand, visual design, interactive design, information architecture and personalized service, and evaluates the user experience of e-commerce websites by using fuzzy mathematics method.

引用

页码：2102 / 2108

页数：7