Recognizing the Interest of Forest Owners to Combine Nature-Oriented and Economic Uses of Forests

Protecting biodiversity within separate set-aside conservation areas has not been effective enough to halt its loss. Thus, new approaches to conserve biodiversity alongside production are needed. The non-market values of a forest may play an essential role when the forest owner decides the use of their land. However, so far the service offerings other than related to timber production, have been scant. The mismatch between decision support services offered and the service interests of forest owners may result in the objectives of forest owners remaining unfulfilled. The aims of this study were to explore the links between family forest owners' forest management preferences and their objectives for the forest and secondly their preferences for decision support services. Data were collected in a postal survey in the Northern Karelia region, Finland in spring 2014. Data consist of 298 survey answers that were analysed using multi-variate analyses. Two typologies were combined: clustering of forest ownership objectives and the preferred forest management style. We found that the forest owner's objectives were demonstrated by their preferred way of managing the forest. Opinions about different decision aid services varied between cluster groups. The groups emphasizing nature values considered biodiversity related information about their forest more necessary than other groups. They were also less satisfied with the usability of the forest management plan. Forest advisory services should better acknowledge the prevalence of multiple objectives also among forest owners who are interested in timber selling. Developing services for forest owners with diverse socio-economic backgrounds, information needs and objectives is important.