Give a piece of you: Gifts that reflect givers promote closeness

Gift giving is an ancient, ubiquitous and familiar behavior often thought to build and foster social connections, but what types of gifts are most effective in increasing closeness between the giver and the recipient? In six studies we explore both the perceptions and relational outcomes of gifts that reflect the giver (giver-centric gifts) and gifts that reflect the recipient (recipient-centric gifts). Across studies, we find a strong and consistent preference for giving and receiving recipient-centric gifts. Surprisingly, however, in the gift-giving contexts examined in these studies, both givers and receivers report greater feelings of closeness to their gift partner when the gift reflects the giver. (C) 2015 Elsevier Inc. All rights reserved.