Adoption barriers for sustainable packaging practices: A comparative study of food supply chains in South Africa and Sweden

Packaging can play a key role in reducing food waste and enabling resource efficient logistics operations. This paper offers insights into why this potential is not fully adopted by companies in food supply chains by exploring adoption barriers for sustainable packaging practices in ten companies in South Africa and Sweden. The paper develops an analytical framework from theory and applies it to the empirical data. This resulted in ten propositions that structure adoption barriers for sustainable packaging practices in food supply chains and explain the reasons for their occurrence. The propositions can form a basis for researchers to understand why the adoption of sustainable packaging practices in food supply chains may be lacking. Corporate decision-makers can use the propositions to form strategies and initiatives to overcome adoption barriers. The study also identified some contextual differences, but overall, the contextual impact on adoption barriers was surprisingly low. To deepen research and practice insights about the complexity of adopting sustainable packaging practices, the paper offers a process view on the adoption barriers in which their relationships are linked. The analytical framework and the process view offer integrative views on adoption barriers for sustainable packaging practices that enable re-searchers and practitioners to address them with a structured approach. This explorative study finally unfolds further research opportunities.