In this three-phase study, the researchers designed and implemented a framework to support learners' creative ideation (CI). Phase 1 involved administration of self-report surveys with (N = 364) undergraduate students in Thailand to identify the motivation-related factors most likely to predict CI. Results revealed that the factors were intrinsic motivation (IM) and self-efficacy (SE). Phase 2 involved the design of the framework with strategies to foster IM and SE, a project-based learning approach, a design thinking process and use of the social networking site, Facebook. In Phase 3, the framework was implemented in an educational technology program in which students (N = 40) collaborated, communicated and interacted in Facebook groups to design websites. Analysis of results of pre- and post-surveys revealed significantly higher self-reports for IM, SE and CI.