Corporate social responsibility as a source of competitive advantage in the application of competitive strategies of banks in Slovakia

Our contribution deals with the concept of corporate social responsibility as part of the implementation of competitive strategies in the banking sector in Slovakia. The concept of corporate social responsibility is gaining on importance especially under the influence of the current social and economic crisis. In our paper, we focuse on the implementation of CSR as part of competitive strategies applied by VUB, a. s. (member of the Intesa Sanpaolo Group), the second largest bank in Slovakia. Based on the theoretical assumptions, that forme the underlying assumptions for the implementation of CSR, we analyze VUB's implementation of CSR in its competitive strategies in focusing on strengths and weaknesses of the application of this concept with the impact on specific groups of stakeholders.