Purchase Intention of Specialty Coffee

被引：13

作者：

Ramirez-Correa, Patricio ^{[1
]}

Javier Rondan-Cataluna, F. ^{[2
]}

Tereza Moulaz, Maria ^{[3
]}

Arenas-Gaitan, Jorge ^{[2
]}

机构：

[1] Univ Catolica Norte, Sch Engn, Coquimbo 1780000, Chile

[2] Univ Seville, Dept Business Management & Mkt, Av Raman y Cajal, Seville 41018, Spain

[3] Mercado Cafe Brasilia, BR-70360530 Brasilia, DF, Brazil

来源：

SUSTAINABILITY | 2020年 / 12卷 / 04期

关键词：

specialty coffee; corporate social responsibility; theory of planned behavior; consumer; PLS; PLANNED BEHAVIOR; CONSUMERS; FOOD; CHINESE; DETERMINANTS; METAANALYSIS; INITIATIVES; MANAGEMENT; SMES; CSR;

D O I：

10.3390/su12041329

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty coffee; (2) to analyze whether people more involved in social responsibility could manifest a different response from those not so interested in this matter concerning specialty coffee. The sample is composed of 489 specialty coffee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating effect of consumer perception of corporate social responsibility in this general model.

引用

页数：13

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