Stories of lifestyle mobility: representing self and place in the search for the 'good life'

In recent decades, mobility researchers have paid increasing attention to the flows of relatively privileged individuals whose mobility practices are largely understood to be lifestyle-motivated, consumption-led and tourism-induced (e.g. Benson, M., & O'Reilly, K. (Eds.). (2009). Lifestyle migration: Expectations, aspirations and experiences. Surrey: Ashgate; King, R., Warnes, A. M., & Williams, A. M. (2000). Sunset lives: British retirement migration to the Mediterranean. Oxford: Berg). Situated within the context of lifestyle mobilities, this paper aims to analyse the significance of place and representations of place in the movers' stories of mobility. The mobility experiences of Swedish retirees practicing routinised and seasonal mobility between Sweden and Malta have been analysed, and this paper explores how they actively give meaning to their choices and decisions. In their narratives, the movers express their representations of themselves in relation not only to their imaginings of places and to their belongings to and engagements with these places, but also to their mobility practices. The findings contribute to a discussion of how place imaginaries and self-identities are constructed through lifestyle mobility practices.