SPORTS TOURISM AND MANAGEMENT RESEARCH: BASED ON THE ECOLOGICAL PERSPECTIVE

In order to reduce pollution and protect thc environment, eco-tourism has flourished and become an effective measure for the upgrading and transformation of the tourism industry. Therefore, Civangdong Province, which is known for its eco-tourism resources, is vigorously promoting the construction of eco-tourism. In the process of promoting the development of cco-tourism in Guangdong Province, it not only protects the local environment, but also enables local residents to obtain substantial benefits, and realizes benign interaction and rolling development. This article introduces the coupling development model and the analytic hierarchy process. Using the Delphi method and analytic hierarchy process, the comprehensive evaluation model of ecotourism resources and the evaluation standard of basic factors are established. The research results show that the development of ecotourism should be led by the government, give full play to the joint efforts of tourists, tourism companies and residents of tourist destinations, and strive to build an endogenous driving mechanism and an exogenous driving mechanism, so that the two can work together to promote the construction of ecotourism. The sustained and rapid development. Provide a scientific basis for formulating ecotourism development and development strategies.