A Novel Agent-Based Rumor Spreading Model in Twitter

被引:22
作者
Serrano, Emilio [1 ]
Iglesias, Carlos A. [1 ]
Garijo, Mercedes [1 ]
机构
[1] Univ Politecn Madrid, E-28040 Madrid, Spain
来源
WWW'15 COMPANION: PROCEEDINGS OF THE 24TH INTERNATIONAL CONFERENCE ON WORLD WIDE WEB | 2015年
关键词
Agent-based Social Simulation; Agent -based Model; Rumor Spreading Model; Information Diffusion Model; Social Networks; Twitter; Big Data; SIMULATION;
D O I
10.1145/2740908.2742466
中图分类号
TP301 [理论、方法];
学科分类号
081202 ;
摘要
Viral marketing, marketing techniques that use pre-existing social networks, has experienced a significant encouragement in the last years. In this scope, Twitter is the most studied social network in viral marketing and the rumor spread is a widely researched problem. This paper contributes with a (1) novel agent -based social simulation model for rumors spread in Twitter. This model relies on the hypothesis that (2) when a user is recovered, this user will not influence his or her neighbors in the social network to recover. To support this hypothesis: (3) two Twitter rumor datasets are studied; (4) a baseline model which does not include the hypothesis is revised, reproduced, and implemented; (5) and a number of experiments are conducted comparing the real data with the two models results.
引用
收藏
页码:811 / 814
页数:4
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