Large but diminishing effects of climate action nudges under rising costs

被引：17

作者：

Berger, Sebastian ^{[1
]}

Kilchenmann, Andreas ^{[1
]}

Lenz, Oliver ^{[1
]}

Ockenfels, Axel ^{[2
]}

Schloeder, Francisco ^{[1
]}

Wyss, Annika M. ^{[1
]}

机构：

[1] Univ Bern, Bern, Switzerland

[2] Univ Cologne, Cologne, Germany

来源：

NATURE HUMAN BEHAVIOUR | 2022年 / 6卷 / 10期

基金：

欧洲研究理事会;

关键词：

D O I：

10.1038/s41562-022-01379-7

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Behavioural public policy has received broad research attention, particularly in the domain of motivating pro-environmental behaviours. We investigate how far the efficacy of arguably one the most popular behavioural policy tools (green 'default change' nudges) depends on the associated cost. On the basis of a field study involving carbon offsets for over 30,000 flights booked by more than 11,000 airline customers, we show that green defaults have a large effect on voluntary climate action, even when several hundreds of Euros are at stake. The effect fully vanishes only as costs approach approximately euro800. Berger et al. investigate green defaults under varying prices. Using field data from a flight compensation platform, they show that green defaults are effective. Their effectiveness, however, vanishes when costs become too high.

引用

页码：1381 / +

页数：10

共 23 条

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