International trade strategies in Japanese enterprises

被引：0

作者：

Lu, YH ^{[1
]}

Guo, MX ^{[1
]}

机构：

[1] Jilin Univ, Sch Business, Changchun 130012, Jilin, Peoples R China

来源：

FIFTH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND MANAGMENT SCIENCE: PROCEEDINGS OF IE & MS '98 | 1998年

关键词：

networks strategy; marketing combination strategy; goods and capital mixed together strategy; 3 principles and 7 languages of sales" in Toyota;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

In contemporary society, Japanese enterprises play the leading roles in international market. One key reason is that they adopt a series of successful international trade strategies. In this article, we probe and analyse the characteristics of their strategies from the aspects of information networks, sales networks, marketing combination, goods and capital mixed together, etc.. We hope Chinese enterprises can draw lessons from them.

引用

页码：256 / 259

页数：4