Commitment and Trust as Drivers of Loyalty in Logistics Outsourcing Relationships: Cultural Differences Between the United States and Germany

被引：39
作者：
Wallenburg, Carl Marcus [1 ]
Cahill, David L. [2 ]
Knemeyer, A. Michael [2 ]
Goldsby, Thomas J. [3 ]
机构：
[1] WHU Otto Beisheim Sch Management, D-56179 Vallendar, Germany
[2] Ohio State Univ, Columbus, OH 43210 USA
[3] Univ Kentucky, Lexington, KY 40506 USA
来源：
JOURNAL OF BUSINESS LOGISTICS | 2011年 / 32卷 / 01期
关键词：
commitment; Germany; loyalty; outsourcing; trust; United States; CUSTOMER LOYALTY; SUPPLIER RELATIONSHIPS; SATISFACTION; PERFORMANCE; MANAGEMENT; PROVIDER; SERVICES; BEHAVIOR; RETENTION; EDUCATION;
D O I：
10.1111/j.2158-1592.2011.01008.x
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This study examines differences in loyalty formation within logistics outsourcing relationships between Germany and the United States. A model of loyalty formation on the basis of commitment and trust is developed and differences between Germany and the United States are hypothesized. They are tested based on 795 logistics outsourcing relationships in the two countries using structural equation modeling. The results indicate that these relationships differ depending on cultural traits relating to trust and commitment. The findings are relevant for practitioners and academics as they paint a more globally informed picture of loyalty formation within logistics outsourcing relationships in which to base both managerial decisions and future research.
引用
收藏
页码：83 / 98
页数：16
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