Wireless advertising messaging: Legal analysis and public policy issues

被引：11

作者：

Petty, RD ^{[1
]}

机构：

[1] Babson Coll, Babson Pk, MA 02157 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2003年 / 22卷 / 01期

关键词：

D O I：

10.1509/jppm.22.1.71.21351

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Wireless advertising messaging is a newly developing form of advertising in the United States that includes short text messages sent to cellular telephones, personal data assistants, and other wireless devices. This article examines the legal and public policy issues raised by this novel form of advertising.

引用

页码：71 / 82

页数：12