The political rationalities of fair-trade consumption in the United Kingdom

This article situates the analysis of fair-trade consumption in the context of debates about civic activism and political participation. It argues that fair- trade consumption should be understood as a political phenomenon, which, through the mediating action of organizations and campaigns, makes claims on states, corporations, and institutions. This argument is made by way of a case study of Traidcraft, a key player in the fair- trade movement in the United Kingdom. The study focuses on how Traidcraft approaches and enrolls its supporters.