Why Eco-labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers

被引：182
作者：
Testa, F. [1 ]
Iraldo, F. [1 ,2 ]
Vaccari, A. [3 ,4 ]
Ferrari, E. [4 ,5 ]
机构：
[1] St Anna Sch Adv Studies, Inst Management, Pisa, Italy
[2] Bocconi Univ, IEFE Inst Environm & Energy Policy & Econ, Milan, Italy
[3] Univ Ferrara, I-44100 Ferrara, Italy
[4] Indica Srl, Ferrara, Italy
[5] IRS, Bologna, Italy
来源：
BUSINESS STRATEGY AND THE ENVIRONMENT | 2015年 / 24卷 / 04期
关键词：
ecological behavior; eco-label; green consumer; green marketing; GREEN CONSUMER; ENVIRONMENTAL CONCERN; BRAND LOYALTY; BEHAVIOR; TRUST; PRODUCTS; PAY;
D O I：
10.1002/bse.1821
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
An emerging topic in environmental management studies is the role of eco-labels in guiding consumers in their purchasing choices. In order to contribute to the current debate on this topic, this research paper aims to assess, through a quantitative analysis, whether the knowledge, awareness and information that consumers gather on the environmental impact of a product through an eco-label can stimulate an eco-friendly behavior. Moreover, we assess whether general attitudes in purchasing behaviors determine a personal attitude toward ecological consumption. The findings from this study, which is based on a large dataset of Italian consumers, highlight a significant role of eco-labels in increasing the consumer's perceived behavioral control, unlike loyalty in brand and in store, which do not exert a significant influence. Practical implications for green business strategies emerge. Copyright (c) 2013 John Wiley & Sons, Ltd and ERP Environment
引用
收藏
页码：252 / 265
页数：14
相关论文
共 69 条
  • [11] Carrete L, 2012, J CONSUM MARK, V29, P470, DOI 10.1108/07363761211274983
  • [12] Chamorro A., 2006, Corporate Social Responsibility and Environmental Management, V13, P11, DOI 10.1002/csr.083
  • [13] Chen TanBooi., 2010, MANAGEMENT SCI ENG, V4, P27, DOI [10.3968/j.mse.1913035X20100402.002, DOI 10.3968/J.MSE.1913035X20100402.002, 10.3968/J.MSE.1913035X20100402.002]
  • [14] Building store loyalty through store brands
    Corstjens, M
    Lal, R
    [J]. JOURNAL OF MARKETING RESEARCH, 2000, 37 (03) : 281 - 291
  • [15] D'Souza C., 2007, J TARGETING MEASUREM, V15, P69, DOI DOI 10.1057/PALGRAVE.JT.5750039
  • [16] An empirical study on the influence of environmental labels on consumers
    D'Souza, Clare
    Taghian, Mehdi
    Lamb, Peter
    [J]. CORPORATE COMMUNICATIONS, 2006, 11 (02) : 162 - +
  • [17] Darnall N., 2012, GREENING IND NETWORK, VVolume 1, P287, DOI DOI 10.10087/978-94-007-4417-2_15
  • [18] de Boer J., 2003, BUSINESS STRATEGY EN, V12, P254
  • [19] Decline and variability in brand loyalty
    Dekimpe, MG
    Steenkamp, JBEM
    Mellens, M
    Vanden Abeele, P
    [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 1997, 14 (05) : 405 - 420
  • [20] Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
    Diamantopoulos, A
    Schlegelmilch, BB
    Sinkovics, RR
    Bohlen, GM
    [J]. JOURNAL OF BUSINESS RESEARCH, 2003, 56 (06) : 465 - 480
1234567