Benchmarking small companies on the Internet

被引：2
作者：
Webb, B [1 ]
Sayer, R [1 ]
机构：
[1] Queens Univ Belfast, Sch Management, Informat Syst Grp, Belfast, Antrim, North Ireland
来源：
LONG RANGE PLANNING | 1998年 / 31卷 / 06期
关键词：
D O I：
10.1016/S0024-6301(98)80018-6
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The World Wide Web offers tremendous opportunities to high growth SMEs, but successive research studies have shown that significant business benefits are not being realised. This paper reports the results of the first comprehensive study into web adoption and usage by SMEs in Northern Ireland. It confirms broader research into SME adoption and usage of the World Wide Web and suggests that, if SMEs are to realise the full potential of the Web, they must think globally, act strategically and learn from competitors. (C) 1998 Elsevier Science Ltd. All rights reserved.
引用
收藏
页码：815 / 827
页数：13
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