THE INFLUENCE OF CUSTOMER PERCEIVED ETHICALITY ON CUSTOMER LOYALTY AND TRUST

被引：1

作者：

Radaviciene, Indre ^{[1
]}

Dzemyda, Ignas ^{[2
]}

机构：

[1] Vilnius State Univ, Fac Econ, LT-10222 Vilnius, Lithuania

[2] Vilnius Gediminas Tech Univ, Fac Business Management, LT-10223 Vilnius, Lithuania

来源：

8TH INTERNATIONAL SCIENTIFIC CONFERENCE BUSINESS AND MANAGEMENT 2014 | 2014年

关键词：

customer; ethics; loyalty; trust; bank sector; ETHICS; COMMITMENT; CONSUMERS; IMPACT;

D O I：

10.3846/bm.2014.020

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The concern for business ethics is of no doubt under huge attention today. The ethical reputation in banking sector is believed to play a crucial role and might build customer trust in financial partner as well as strengthen identification and commitment for the company. Is there a clear answer how 'ethical' is perceived by customers? Do customers trust ethical companies more? Do customers tend to be more loyal to ethical companies? The goal of the paper is to analyze factors which constitute company ethicality for customers and to examine the influence of perceived ethicality on customer loyalty and trust with the bank.

引用

页码：154 / 163

页数：10