An empirical study on factors affecting continuance intention of using Facebook

被引：80
作者：
Basak, Ecem [1 ]
Calisir, Fethi [1 ]
机构：
[1] Istanbul Tech Univ, Fac Management, Dept Ind Engn, TR-34367 Istanbul, Turkey
来源：
COMPUTERS IN HUMAN BEHAVIOR | 2015年 / 48卷
关键词：
Uses and gratification theory; Information system continuance; Attitude; Satisfaction; Entertainment; Status seeking; GRATIFICATIONS; SATISFACTION; ACCEPTANCE; ONLINE; SITES; MEDIA; SELF; ATTITUDE; USAGE; MODEL;
D O I：
10.1016/j.chb.2015.01.055
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
The main purpose of this study is to analyze the effects of the motivational factors on continuance intention of using Facebook. A Structural Equation Modeling approach was applied to identify the factors that significantly affect the continuance intention to use Facebook. Using LISREL, data collected from 209 Facebook users were used to test the proposed model. Results indicated that 62% of Facebook users' continuance intention to use Facebook is explained by attitude and satisfaction. Between them, attitude has the strongest effect. Besides this, entertainment and status seeking have been found to have indirect significant effects on continuance intention to use, whereas information seeking and self-expression have been found to have insignificant effects. The study concludes with the discussions of the findings and recommendations for possible future research. (C) 2015 Elsevier Ltd. All rights reserved.
引用
收藏
页码：181 / 189
页数：9
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