Excess aryl halide and a reducing agent admixture extend the lifetime of a catalyst in the Heck reaction. In the presence of a simple catalytic system without any ligands, the reaction between an unactivated aryl bromide and styrene in dimethyl formamide yields a stoichiometric amount of the product when the starting mixture contains 0.04-1.6 mol % PdCl2, 18% HCOONa, 112% AcONa, and a sixfold excess of the aryl bromide (with respect to the initial amount of styrene). It is possible to raise the turnover number of the catalyst by conducting the reaction in several successive runs without regenerating or separating the catalyst. The data obtained confirm the earlier hypothesis that colloidal palladium particles formed during the reaction serve as a main "reservoir" accumulating catalytically active, homogeneous Pd(0) complexes.