The Competitiveness of the Brazilian Food System: A Need for a Strategic Plan for Food and Packaging

This study analyzes the complexity of the international scenario including the challenges and perspectives of the Brazilian food industry, questioning in different items the possibility of Brazil being an innovative country. In a competitive scenario, it is essential to constantly innovate and create conditions that stimulate the development and implementation of innovative initiatives, particularly in small companies, which, as we all know, often lack the necessary strategic information required for correct decision taking. Therefore, the purpose of this study is to analyze, comparatively, industrial policies implemented in the world, regarding the differences and similarities between two groups: emerging and developed countries. The preliminary results have shown that Canada, Australia, European Union countries, India and Chile, prepared strategic plans in order to face the competitiveness in the future 2020-2050. These facts reinforce the big gap existing in Brazil, one of the biggest food supplies in the world, concerning the absence of a strategic plan with focus in technological innovation promotion, to compete strategically in this complex scenario.