Gamification

被引：34

作者：

Basten, Dirk ^{[1
]}

机构：

[1] Univ Cologne, Dept Informat Syst & Syst Dev, Cologne, Germany

来源：

IEEE SOFTWARE | 2017年 / 34卷 / 05期

关键词：

Badgeville Enterprise Plus; CROWN SharePoint Learning Management System; customer relationship management; Ford p2p Cup; Ford Professional Performance Program Cup; gamification; Jive Advanced Gamification Module; Nitro; SAP Cloud Platform Gamification; software development; software engineering; Zoho CRM; Zurmo;

D O I：

10.1109/MS.2017.3571581

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

Games can help motivate people in otherwise nongame scenarios and engage users in high interaction. For decades, animated strategy games have helped introduce MBA students to complex economic scenarios. More recently, marketing has been using gamification to connect users with products and sales channels. Software teams use gamification for collaborative experiences, learning, and knowledge sharing. Here, Dirk Basten explores gamification applications and underlying technologies. I look forward to hearing from both readers and prospective column authors about this column and the technologies you want to know more about.

引用

页码：76 / 81

页数：6